The Evolution of Tibi

I recently purchased my first Tibi dress from one of my favorite boutiques in Atlanta... or so I thought. It turns out, I sort of already have a few Tibi dresses in my closet, albeit under the label 4.collective.

After doing some research, I realized that 4.collective, another dress brand that I love, is actually Tibi in a slightly different marketing package.

Learning the best ways to market your own business is something I understand all too well. My company first started out as Meta Media, Inc., an e-commerce consulting business, then morphed into Local Marketing, Inc., around when the recession hit. The change was mainly to help open up our target audience; simply by changing our name, we could focus on a lot more potential business. We were using the same marketing techniques as on the e-commerce side, just using them to promote services instead of products for purchase.

The strategy worked, and Local Marketing, Inc. is now our main focus. You just never know where life is going to lead you.

Outfit of the Day

Dress: Tibi Felted Embroidery Lace Dress

The dress is a little itchy, but otherwise I love it. (I think I may actually be allergic to wool.) It's hard to tell in the photo, but the lace sides and top are actually in a beautiful mint green color. I'm a huge fan of that hue, and have the perfect mint green Kate Spade bag to match.

Shoes: Prada Laser Cut Leather Cutout Ankle Booties (no longer available)

The weather is already warming up in Atlanta, so I don't think I will need to wear wool any other day this week. By Friday, it's supposed to be 71 degrees! I know -- it's hard to believe -- but that's Atlanta weather for you.

Tough as Lace

Dress: 4.Collective Daniella Cap Sleeve Lace Sheath Dress

The dress is also available on Amazon, though sizing is limited.

Booties: Prada

I love the juxtaposition of this ultra feminine white and black lace dress with the tougher look of these Prada booties. I just love this look!

Real Women, Real Style... Shop 4.Collective

I love a structured sleeve, as readers of this blog well know, so of course I fell in love with this blue sheath dress from 4.Collective. I frequently tout this (fairly new) brand's designs, because they are so ideal for the working woman. 4.Collective even launched a real women, real style campaign that I think perfectly defines the brand's aesthetic.  It's important to me that I still feel feminine, fashionable and chic in the office, and 4.Collective dresses definitely provide me with some stylish choices.

Dress: 4.Collective Pipe Trim Cap-Sleeve Sheath Dress in Blue (no longer available, but check out this similar style)

Shoes: L.A.M.B. Pumps

As a part owner in my company, Local Marketing, Inc., it's important that I look professional every day. You never know if a client is going to make a sudden appearance in the office, or if I will be called into an important meeting. My days of wearing jeans to work are far behind me.

Celebrity Sighting!
Amy Robach and Ginger Zee from Good Morning America are fans; I've spotted them in a few 4.Collective dresses. My mom and I both love this morning show and Ginger's fashion sense in particular, maybe because we normally get to see her whole outfit. (She is in front of the weather map and not behind the anchor desk like Amy.)

April in Atlanta

If the bags under my eyes seem heavier than usual, it's because it's April in Atlanta, and that means allergy season. The pollen hasn't been too bad (yet), I think because of a brief cold spell we had in March, but my watery eyes and constant sneezing tell me the worst is yet to come.

I've been debating getting allergy shots again for years - I suffered through three years of them as a child - but my work schedule is so jam packed I don't really have time. I guess I will just see how the season goes...

Death for My Samsung

Unfortunately, I spent most of today dealing with a death in the family... the death of my laptop. I am in the process of moving everything over to a new MSi laptop that Chapin picked out for me. Here's hoping this one lasts longer than two years.

In a weird coincidence, I did wear black today.

Dress: 4.Collective

Shoes: Kate Spade New York

Brand Spotlight: 4.Collective

Today, I am wearing a dress from 4.Collective, a relatively new brand that is suddenly everywhere. For the most part, 4.Collective specializes in career chic dresses, but also has some really fun designs for weekends/ nights out.

Dress: 4.Collective Fitted Split Neck Dress

Shoes: BCBGMaxAzria Nate Platform Pumps
These shoes are no longer available, but check out this similar style on Amazon. Best of all, they are on sale.

You can find 4.Collective online at the following retailers:

• Shopbop
• Saks Fifth Avenue
• Bloomingdale's
• Last Call (Neiman Marcus)
• Neiman Marcus
• Anthropologie 
• Amazon
• Bluefly
• Others

Ideeli.com often has some great sales on 4.Collective dresses. If you would like an invite to shop, click here.